Water Lily
Kitchen & Bath industry to find business opportunities in water market, buyers and sellers who c by jekky
Buyers and sellers to communicate how difficult the market wound up?
Water Electric And many raw materials prices, are some irresistible factors, the face of such macro-adjustment, How should enterprises in existence in the development, turn pressure into motivation?
Industry, said the introduction of any new technology and the introduction of new items, certainly has improved in the cost of the above, it will raise prices in the early stage. But the products in the market price adjustment and consumers receive the link appeared on the fracture, there is no such process has no such conditions for both sides to communicate, so there is always pressure. To the price down, on the one hand some of the enterprise’s own actions, on the other hand also needs the support of the relevant sector associations and advocacy for consumers some guidance. Similar Home Appliances Subsidies, if the Government to introduce water-saving products corresponding subsidy policy, some water-saving products will go faster, both national and business linkage, interaction can promote the healthy development of this market, companies do not feel too much pressure on costs, consumers will not find water-saving product prices outrageous. Of course, if the enterprise has adequate capital strength, you can also implement a series of preferential spontaneous action, to encourage consumers to buy, for a number of other companies by providing trial products or services value to make up for consumers and businesses to communicate the existence of the fault zone.
Consumers: night blooming water-saving products "Fudge" Who?
Cost of living increases in the cases, 90.48% of people will pay more attention to saving water and energy than before. Consumer demand for energy-saving products on the water rising, but there are around seventy percent of people think that saving the enterprise products launched Marketing Gimmicks, most products are, advertising companies do not market supervision, while they need is actually able to play a role in the product. ID as "smoke and mirrors 111," the netizen said in an interview, feeling Southwest drought is over, the government began to call gravity water, overnight, as if all products are labeled as water and energy saving logo. Market change so fast, the credibility of the product to be considered. ID as "purple wild lily" online friends that water is a consensus, but consumers should not foot the bill is the only water bearer. With their tone of voice that they need is cost-effective products that saving water and energy, prices will not be much higher than ordinary products. According to survey, in terms of price, water saving products more expensive than ordinary products 10% -20%, most acceptable to consumers. Most consumers believe that water-saving products more R & D costs may be high, higher than the 10% -20% is also normal, but they will not pay a high cost for water.
Business side: how the market prices are Mishap Shing Chuen?
Prices quoted hot trend, consumer awareness of the obvious changes occurring, water-saving products, in contrast, this time at the other end of the market chain and how business side to respond?
Kohler Gan Hua Xu, vice president of Bath, said water and electricity and raw materials prices did increase the pressure to daily expenses, but Kohler has always been to promote water conservation within the company concept, not only because of changes in a particular context deliberately water, raw material price increases in many cases, the Kohler Company is willing to unilaterally bear market pressure, in Vigorously Degree will also promote water-saving products, follow the western city, take the initiative to encourage consumers to purchase investment. In addition, he considered that the cost of business digestion prices, should also step up marketing channels. With the increasingly fierce market competition, marketing channels as manufacturers build important areas of competitive advantage. 90 years since the 20th century has been increasingly short product life cycle. With increased consumer purchasing power, people’s consumption demand from the previous pursuit of cheap, durable change in pursuit of individuality, character, health Environmental protection Technology, to speed up replacement demand for products.
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